Everyone is talking about how they can’t get new clients and that they are always searching for new sales leads. If you have a business with a good list of clients already, STOP looking for NEW clients! You already have what your looking for right in front of you!
SAY WHAT? You think I’m nuts right?
I am currently working on building a new product called Pinterest Focus. It will teach entrepreneurs, like your self, how to market their business on Pinterest to increase their sales. It’s not ready yet, but I have been speaking to groups of entrepreneurial women & mompenuers about the power of marketing on Pinterest. After I am done speaking, I have them fill out a survey and ask them to share their biggest need. All of them say “I need NEW CLIENTS”. A.K.A. Sales Leads.
Isn’t that what every business wants? It only makes sense that we focus on getting more, because sales leads, lead to sales right?
The truth be told, you are probably spending more money on obtaining new sales leads and/or clients, than you are for getting current or past clients to invest in you, or your product.
My mentor, coach, and good friend Jim Palmer wrote a book Stick Like Glue. He talks about How to Create an Everlasting Bond with Your Customers, So They Spend More, Stay Longer, and Refer More! In his book he provides this stat: A 1% increase in customer retention generates a 7% increase in profits.Ladies, that is with out killing your self and beating your head on the wall trying to figure out how to get new sales leads or new clients!
I recommend investing in his book to see what lessons he has learned over his years as a entrepreneur. He will save you years of struggle!
My question to you is, are you creating RAVING FANS? If your not, you should be! Why you ask? Because raving fans, tell their friends, and their friends tell their friends. It’s called social proof and there is nothing better in sales than raving fans.
Consider this…how many of your purchases have been made because of what someone else has said? If you really think about it, most of our purchases are based off of people we know, like, and trust.
Also think about your personal relationships. It took a lot of work to build those personal relationships, are you going to push your kids to the side and ignore them now that you have them? You and I both know the answer to that one.
Learn from these relationships, and start thinking about treating your clients with the same level of respect and love, as you do your family. Ok, in some cases that might not be the best example, but you know what I mean ;).
Do your customers know, like, and trust you? If they don’t, maybe it’s time that they do!
What are you doing in your business to let your current customers, the ones with your possible new sales leads, know that you value you them just as much today as you did the first day they became your customer?
We would love to hear your stories of raving fans that you have created! Share them in the comments section below to inspire other entrepreneurs.
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