On this episode of Motivating Other Moms, Rosemary is joined by life coach, Andreea Ayers.
Rosemary and Andreea discuss Creative Live and how that has changed Andreea’s business and following. Andreaa shares her experience at overcoming that voice in your head that often leads to the fear or success.
About Our Guest
Andreea Ayers is the CEO and founder of Launch Grow Joy & Get Media Happy, the go-to source for top editors and bloggers seeking product-based news stories from media-ready entrepreneurs. Her mission? To make PR less intimidating for those entrepreneurs who cant afford a monthly retainer fee for a professional PR firm. Andreea opened her first product-based business selling inspirational t-shirts in 2006. Despite knowing little about the industry, she went on to sell over 20,000 tees in over 300 stores in the United States and around the world. In more recent years, Andreea has focused on helping hundreds of entrepreneurs secure media coverage through one-on-one consulting and coaching over at her website Launch Grow Joy.
Andrea: Hi. This is Andrea Ayers of launchgrowjoy.com and you’re listening to motivating other moms radio.
Woman: Mompreneurs, if you’re pulling double duty with kids and a business, you know how hard it is and it can be easy to feel so alone. But I’ve got great news. You’re not alone and you can do this. Welcome to motivating other moms. The show that pulls back the curtain to show vulnerable moments, lessons learned and solid business tips for mompreneurs. Now, here’s your host, successful mompreneur, Rosemary Nickel.
Rosemary: Welcome Andrea Ayers. I’m so excited to have you here. I got the pleasure of meeting you in San Diego at social media marketing world 2015 and I am just so impressed with all that you are doing. You have a lot going on little mama.
Andrea: I do. I do. Yes. It’s nice to be talking to you again after we met in person.
R: Yes, it is. Yes, it is. I wanted to started out — you recently on Creative live which if you guys don’t know what Creative live is definitely go check it out. It’s free education. It’s like an online university for entrepreneurs. And well they have other stuff too but wow. How did you manage to get on there? And I got to — I was able to watch a couple of hours one day of you and you were just knocking it out of the park. It had to take a lot of preparation for what you did but how did you manage to get onto Creative live? What does it take?
A: Oh, yeah. No. Thank you for that and thanks for watching. So I found out about Creative Live about two years ago and I reached out to them two years ago and pitched an idea for a course and they wrote back to me. They said can you please send us some speaking examples or things that you’ve done in the past so we can get an idea of what are you up to and who you are as a presenter. So I actually didn’t have anything to send because I wasn’t really speaking at that time or at least nothing that I had videotaped. So I sort of was like okay. maybe I reached out to them too early so I went out and got myself a couple of speaking gigs and they were all local and then six months later I reached out to them again and I said — I didn’t mention anything about the first time that I had reached out but I just reached out and I said hey. I would love to present on these topics. I gave them a couple of different ideas and they said oh, this sounds interesting. Can you send us a couple of speaking examples and by this time I had a video that I sent them to so I send them the video. They wrote back to me right away and they said this sounds great. We’d love to set up a time to talk to you and talk about — in more detail about what you want to talk about and all of that. So we had that call. They ended up booking me and I taught a three day class. This was back in November of 2013. So I did that. It was an awesome experience. They’re such an amazing group of people to work with and I decided to reach out again. So in — I believe it was like in January or February. I reached out to them again and I said hey. I was on Creative live once before about a year and a half ago and I feel like I have a lot more information that I’ve learned that I want to share with your audience. I have some more ideas for courses that you might want to have me come on to teach and here’s my ideas. What do you think? And because I already had a relationship with them they wrote back and they said this sounds great. Let’s get on the phone and let’s iron out all of the ideas of your courses. So that’s how I was able to get on the second time but every single time that happened it was me reaching out to them and putting myself out there and suggesting ideas for courses that I can teach.
R: Wow. And see that’s a perfect example of all you have to do is ask.
A: Yes. Exactly. Yeah.
R: And you don’t necessarily have to have everything in place. What did your video look like, how long was it and what did it include?
A: Oh, it was really short. It was literally like a two minute clip of a speech that I had done on Pinterest at a local networking, business networking organization. So it wasn’t even anything fancy to be honest. But however, by that time I had also started doing online videos for my own audience. So in addition to that speaking thing I also sent them a couple of my recent videos.
R: Wow. Did you have the online videos before you had presented to them or did you build those — that online presence with videos after you had reached out to them?
A: I built it after because I thought well, if I want to be on Creative live and do more speaking or teach in front of more entrepreneurs I better start practicing with speaking and getting in front of people so that’s when I decided to launch a video series for my blog and — so yeah. It was after I reached out to Creative live that I was like okay. This is something I should focus on or I want to focus on for my business. So I — that’s when I launched my video show.
R: What has that done for your business, being on Creative live?
A: It actually — there’s a couple of things that it did. It put me obviously in front of a huge audience that I didn’t have access to before which was awesome. And it also helped me to hone — I would say to hone my teaching skills in person because it’s so different when you’re teaching online than when you’re teaching in person. And I mean — and I’ve done courses before where it’s just me with my microphone behind my computer and talking and that’s such a different experience than talking in person so it definitely helped me to hone my skill of teaching live in front of a live audience. And it also obviously helped to do things like grow my email list, increase my sales, increase my income, increase my social media followers. I know there was — when I was recently at Creative live speaking about Facebook I got more than 200 new Facebook likes on that particular day. So it definitely was an impact that I could see right away within my business. And not to mention I think it gave me the credibility that I need so I’ve actually used the fact that I spoke at Creative live to speak at other places so when I would pitch myself to speak for other places I would mention that I also taught at Creative live and I feel like it opened more doors for me than I guess I would have opened without having that background.
R: One of the things that I love about Creative live is that there is an audience. Albeit it a small one. It’s kind of like an NPR.
R: Thing. Or a PBS. When they have the sales pitches on PBS and they have the audiences there. It kind of reminds me of that on a much smaller scale. But you’re right. when you’re doing like a webinar or you’re doing your podcast and you’re doing it by yourself there’s no feedback so it’s a totally different feeling and so it had to be really nice to have people in the audience asking you questions because you learn from those questions and you know what to add in more to make your product better, right?
A: That is so true. Yeah. And when you’re looking at someone’s face and you’re looking at their facial expressions and their nodding or their smiling or maybe they look confused or whatever. You can adjust your teaching based on their feedback that they’re giving you even without saying anything. And the other interesting thing about creative live is that they have — they do have like you were saying a small in studio audience that’s live. I’m looking literally at them, I’m talking to them. But they also have — they broadcast the course online for free and I know for my last course over 10000 people tuned in to watch the free broadcast. So you have the small audience in the studio and then you have the huge audience online that is watching you at the same time. But you kind of tend to forget about the fact that there’s thousands of people also watching you in addition to those people in the audience so it’s an interesting experience.
R: Now, they have — I don’t know that I got to watch you live. I’m not sure. Because I remember I watched Ira Glass on there when he came out and they had like an assistant DJ or whatever watching what was going on online and he was asking questions. Is that what happened with you?
A: Well, what happened with me was they had a host that was there in person and both of the courses that I taught were broadcast live but they also do broadcast a replay so at times they will broadcast a replay as well. So if you watched in early May, you were watching me live. If — I know they’re going to rebroadcast again in June so at that point it’s going to be a rebroadcast.
R: And do you make any money off of this or is it more of a list builder?
A: It is both. So definitely a great way to build my list and I also get paid a percentage commission of any courses that I sell through Creative live. So they — what they do is that they broadcast the entire course for free to anyone who has a computer and wants to watch it but obviously not everyone can sit there for the whole six hours or eight hours that the course is going on and watch the course. So after the course is live they edit it, they package it and they sell access to that so you can watch it in your own time. And as an instructor you get a percentage of any of those courses that they sell.
R: What was the biggest lesson you’ve learned from doing this with Creative live?
A: Oh, what a great question. I think my biggest lesson was that I — I think I put myself out there to do something that I didn’t think was possible because for me normally I’m usually like very quiet. I would say I’m even more of an introvert and I’m shy although not as shy as I used to be. So for me even the thought of doing that seemed impossible which is one of the reasons why I decided to do it because I had to put myself out there and do something that was beyond stretching myself and any other way that I had stretched myself before. So I think for me the big lesson that I learned was that if I really want to do something there is my mind that’s speaking and saying you can’t do that. You’ve never done that before. How could you even think you can do that? And then there is my will that was like well, I’ve got to do it, I have to do it, I need to do it. And it’s sort of silencing that voice that’s telling me you can’t do it. it’s too big for you or all of those negative things that our voices often tend to say and sort of not listening to that and doing it anyway. So I think for me what I learned was that I proved to myself that if I put my mind to something I can do it and it was a ton of preparation. I mean, I spent months preparing for that. I literally didn’t do anything else but prepare for months before. So it was definitely a pretty intense period of preparation and seeing that I am able to focus and I am able to create something out of an idea that I have for a course or for content I think for me was a great way to just prove to myself that if I really put my mind to something I could get it done.
R: That’s great and it’s a great lesson. I know a lot of us — I mean, all of us. I just had — went to party, birthday party for a friend of mine who’s a branding coach and it was a powerful birthday party. I went there. I had a business problem I so wanted to talk about. I’m like no. it’s a birthday party. I’m not going to say a word. But we all ended up — of course we were all entrepreneurs so we can’t avoid it. But one of the things that came up was those voices in our head. All of us experience it and how much it’s held us back in our life and our business. Questioning ourselves, feeling like frauds sometimes. I don’t know why feel like frauds. It’s kind of interesting. We pour a lot. It’s like you preparing. It took you months but you had so information. But at the same time you question all of that information you’re getting ready to put out there even though you know it’s good.
A: Yeah, yeah. I mean, that happens to me all the time and almost everyone I speak to feels the same way too where they feel like really. I can get paid for doing this? But what if I don’t really know what I’m talking about and all of those big fraud thoughts that we all have. They — yeah. I feel like everyone has them.
R: When was the feeling of accomplishment and that you felt like you had done the right thing and you were happy that you did it?
A: Yeah. I think for me it definitely was before Creative live and I feel like the more I get out there and speak and the more I see people benefiting from the step that I’m teaching and sharing with them the more I feel like I am on to something and I do know what I’m talking about and I do have the experience to back up all of the stuff that I’m talking about. So I feel like for me with every speaking engagement that I’ve done and I’ve really tried to do quite a few over the last six months or so just so I can put myself out there even more. I feel like with every single one of them it was affirmation that I am not a fraud and it’s just that voice in my head and the fear of success I think. I feel like a lot of us have a fear of success that we’re not even aware of. And —
R: I agree.
A: Yeah, yeah. And it’s easy to point the fear of failure, right. Because that’s almost — anyone can tell you I’m afraid to fail. But not many people will admit or would even be aware of the fact that they’re afraid to succeed and I think for me just with every speaking engagement that I do when I get myself out there in front those people and I see their reaction and I get to interact and talk to them — every single time I’m like no. I am on to something and I do know what I’m talking about and I am not the fraud that I thought I was because when I first started doing this it felt so strange to get paid just to share information and to teach people. I felt like because I came from a background of selling actual products and physical products, you’re literally giving something, a product to someone in exchange for money. And it was like a tangible thing but once I started coaching and teaching online courses I wasn’t handing people anything like in their hand that they can hold and they could be like here. I’m wearing a T shirt I had created or anything like that so I think for me it was a huge transition and a huge mind shift that took a few years before I was like well, even though it’s not a physical product I’m still selling something that is helping someone to grow their business, to get in the media, to get into stores to increase their income and all of the different things that I teach so yeah. It’s definitely been a journey for me.
R: Going back to speaking about fear of success. It is not something that is talked about very often. It’s the fear. We all know that we have fears. We all know that we create our own limitations but we don’t talk about the fear of success. What is your biggest fear of success?
A: Well, I think and this is again something that I’m constantly working on but a part of me feels like the more successful I am and the more I put myself out there, the less time I have to spend with my family and that’s really important to me because I did start my business in being an entrepreneur so I can spend more time with my family and have the flexibility that I want. But the more speaking you do the more I have to travel and the less I am away from them. So there’s that fear. There’s the fear of what if people judge me that I’m making too much money and they think well, maybe she’s greedy or why does she need so much money or all of those things that people think about when they hear how much money someone makes. So those are all I think fears that I’ve had in the past and sometimes I still deal with those and it’s interesting because I was just interviewed by a really big online website and a part of what they wanted from me during the interview was to disclose how much money I made and at first I was like okay. I don’t know if I’m really comfortable with that. Its one thing to say that I have a six figure business but there’s a wide range between a 100000 dollars and 900000 dollars so when —
A: Yeah. So when they said our readers love stories where we can share with them concrete numbers. Would you be comfortable sharing that information? And at first I thought, oh god. I don’t know if I’m comfortable sharing the exact number that I made. We can stick to six figures and let’s keep it at that. but at the same time in my head I was thinking the reason I’m not comfortable is because I don’t want that to get out there, I don’t want people to judge me that I’m making too little or I’m making too much or whatever other judgments people have. And then I decided to go ahead with that interview anyway and share with her my information. But now the interview’s actually about to go live and I’m going back to that fear of success and being — and thinking okay. I know that interview’s out there but do I want to share it with my own audience, with my own Facebook friends some of which are family, some of which are friends, people that I’ve known since I was young and will they judge me now that they know how much money I make. So I’m still in some ways thinking about do I really want to share this with people that I personally know and with my audience and what will they think of me. But I know that it’s that fear of success that’s keeping me back so I’ve decided to — as soon as it goes live I am going to share it because there is nothing to be ashamed of whether some people think it’s too much, some people think it’s too little. Whatever they think I guess it doesn’t really matter at this point but for me it’s just a great exercise in putting yourself out there and not being afraid to share your success and I think especially as a woman and a woman entrepreneur — it’s so funny because I went to Cornel and for some people that’s a pretty huge credential, right. And they lead with that. but for, I feel like I don’t want to show off and I don’t want people to know that’s the first thing about me so I often will say I studied marketing in college but I don’t say I studied marketing at Cornel University and I know it’s that fear of showing off or seeming really successful even though I am that often holds me back. So it’s just an interesting thing that I constantly bump myself against as my business grows, as I get myself — and as I put myself more out there for other people to know more insight into what it is that I do and how my business looks like. So it’s been really interesting.
R: That is interesting. The other day I saw a sponsored post on Facebook which I definitely want to talk about later. But she was talking about coaches, life coaches making more money. Not charging enough and always starving. And a lot of life coaches do. They’re always giving discounts and trying to get people in because people don’t value the work that they do. And that happens in a lot of industries. And within the post was the judgment of it’s all about money, you should make it about money and you’re just — it’s all about your being rich. And so I see where you’re coming from that. And then on the opposite polar side of that is that if you look at someone like John Lee Dumas who posts his numbers every month.
R: They’re huge numbers.
R: I think he hit like 532000 this month.
A: Yeah. I saw that.
R: I think — last time I saw.
A: Yeah, yeah.
R: And that, him posting those numbers has actually helped him grow. It’s really ironic how you just can’t please everybody and sometimes it inspires people because they want to get to that point in their life and they want financial freedom. And you know what? 532000 a month, depending on how they live which they don’t live fancy so I would’ve guessed that they’re financially comfortable. Doesn’t necessarily mean that it’s financially comfortable because there’s lots of money going out to make these things work.
A: Exactly. Yeah, yeah.
R: So there’s that misconception that you’re rolling in the dough and that you’re being selfish and that you’re being greedy but at the same time, you did all the work. Nobody was willing to put themselves out there, nobody was willing to call Creative live and say hey. I want to do this. Even though they weren’t ready.
R: And get past that fear and put yourself out there in a different way. I mean, if you’re willing to do that you’re going to get rewarded that way. So it’s kind of interesting, the mindset around the money and I understand what your hesitation is. I suspect you’re going to gain a lot of freedom from this. So congratulations for being brave enough to do it.
A: Yeah. Thank you. I think I agree with you there too and it’s just one of those blocks. And I feel like as an entrepreneur I’m constantly having to overcome blocks and change my thinking and do things I’ve never done before or things that make me uncomfortable which is part of what I love about being an entrepreneur because there’s just so much room for expansion but — and I don’t mean just expansion financially but spiritually and emotionally and just as a person in general because you have to constantly make decisions and put yourself out there and I know I think — it’s interesting because with my T shirt business, part of the reason why I started it was because I wanted to express myself and all of my T shirts had inspirational messages on them but there was this interesting thing where I was helping other people express themselves though the messages in my T shirts. But I was still behind my brand. I wasn’t quite ready to get out behind it. I never did any video. I — it took me a long time before I even put my picture on my about page.
A: Yeah. Because I was so nervous. Like what if people see what I look like and what if they come find me and what if they know where I live and it took me a really long time to put my picture out there but once I did put it out there and I shared my story and I was being really honest, it’s amazing. The transformation that that had on my business and people emailing me and saying I just read your story on your website and I can totally relate or I’ve read your story and I was so inspired. I bought a T shirt. And it was when I decided to put myself out there that my business really grew and it’s the same way when I decided to put myself out there and speak at Creative live or be a key note speaker at a conference or start doing videos or even when I did my podcast. It was just — part of it is just me talking for half an hour and teaching something that I know and that was all scary at first because I was putting myself out there and when you do that there’s this thing of what will people think. And you have to get over that and you have to do something for you and not necessarily for what will people think. But there’s always the reality that people are watching and they are judging and they are sending emails with what it is that they think. So it’s been really interesting.
R: What’s the most difficult part about getting negative feedback when you’re brave enough to put yourself out there and you’re worried about that negative feedback? What have you learned about combating that and moving past all of that?
A: Well, I mean, I definitely learned that you have to let it go and I’m lucky enough that I haven’t gotten too much negative feedback and — which is — most of the feedback that I get is really positive. But when I do get some negative feedback I listen to it and I think. Okay. Is there some truth in what they’re saying? And if there is truth in what they’re saying then I’ll really think about that and what I can do about it. If I feel like there is no truth in what they’re saying and they’re coming from a mean place or a jealous place or an insecure place or whatever negative place they’re coming from, then I just say okay. That’s just part of the deal and I have to let that go so I just let it go and delete the email and move on. So yeah. But I think I’m pretty good at not taking things personally but listening to feedback and incorporating it into my business if it really does come from a place where I do need to improve.
R: When you did Creative live you were talking about Facebook and you had put out so much great, awesome information. One of the things that is popular right now is the sponsored Facebook posts. Basically ads for business that I know are really helping out a lot of businesses and they’re not expensive comparative to what people usually have to pay out for ads and newspapers and radio spots and all that. Facebook ads are the bomb right now. Correct?
A: Oh, absolutely yes.
R: When should they create an ad for their business and why?
A: Yeah. And this is such a great question because I have definitely experimented with Facebook ads. I’ve had some successes with Facebook ads and I’ve also had some failures with Facebook ads as well. So I feel like when you are ready to — when you have a small budget to invest in marketing and I feel like everyone should set aside a part of their earnings or their sales to invest back into their business. But when you have a small budget and by small it could be 100 dollars or 200 dollars and when you area really clear on what it is that you want to offer then I think you can go ahead and experiment with Facebook ads. And I have to say it’s one of my favorite ways to invest back in my business because there is nothing out there that lets you get as targeted as Facebook ads do. You can’t do that with Google Ads, you can’t do it with — even with Pinterest ads or some of the other social media platforms but what I really love about Facebook is that if you are really clear on who it is that you want to target and why you’re targeting them and if you can monitor your ads to see what’s working and what’s not and tweak as needed, then you’re going to have a lot of success. And I have to say that at first, when I started with Facebook ads I was — part of my audience are entrepreneurs that have consumer products so I went and I reached out to this huge audience about selling more products on their website. And it was just a banner of me saying do you want to sell more products on your website. And that ad didn’t do so well because it wasn’t specific enough. It wasn’t really giving people something that they — it was just this huge concept. But when I narrowed it down and after that ad failed then I thought okay. Let me teach one thing. Not how to get more sales on your website because that — there’s just so much more involved than that. But when I decided to put out an ad on a really specific topic which was how to get your products featured and how to give guides in magazines; that ad was really successful because it was teaching a specific thing. So I feel like what Facebook ads — if you can get really specific and let people know exactly what they can expect. And if it’s something doable and not overwhelming I think you can have a lot of success with your Facebook ads. And I’m actually about to launch a campaign for online store owners and I’m specifically targeting store owners that have a Shopify website and also that run their E commerce store through big commerce. And my ad is specifically going to say Shopify and it’s going to refer to their online store. So I’m curious to see. That’s the most specific I’ve ever gone with a Facebook ad but I’m curious to see how that compares to other things that I’ve done in the past.
R: One of the things that I saw that you did recently was you did a study where you unliked all of the Facebook pages that you liked and all of the ads went away. And then when you reliked the pages the ads came back up.
R: What did you learn from that?
A: Yeah. it’s interesting because I was going through this thing where I unsubscribe to every single email that I subscribe to and I also unliked every single page that I liked too and I — the reason for that is that I wanted to see what I can create in my own business without all of the noise, without looking at everyone — at what everyone else was doing and being influenced by what anyone else is doing out there. And I have unsubscribed for a few months now and I have to say I have become more creative. There’s things that I’ve implemented in my business that I hadn’t thought about before. And there’s also things that I felt like they were my idea and not someone else’s idea. But I also felt like I still had so much to learn from what other people were doing and what they were working on and what’s working for them and what isn’t working for them. And I’m a huge fan of learning from other people. So even though I got really creative in my business I sort of felt like I had stopped the learning in a way. But not necessarily learning. Because I was still reading. I’m still reading books and I’m attending webinars and all of that but I just felt like — I needed to be part of the conversation and I felt like without having access to that I wasn’t part of the conversation and I think too when it came back to the Facebook ads I was gearing up to do my own ads and I thought oh, I would love to see what other people are doing on Facebook and it would be great just to see what sort of photos they use, what text they use so — but I wasn’t seeing any ads in my Facebook feed and I though this is really strange. I should be seeing Facebook ads and then I realized that when I do my own targeting for Facebook ads I target other Facebook pages, right?
A: And I thought, well no one can target me because I’m not liking any of these pages unless they’re getting really fancy and I’m on their email list and they’re targeting me as their email subscriber. So I started liking all of those pages again that I had unliked and some new pages as well and then all of the Facebook ads started showing up again. And I know a lot of people hate seeing ads on Facebook but for me as someone who does online marketing, who uses social media — I use Facebook more for business reasons than for personal reasons so for me, I love seeing those ads and I love seeing what’s new, what people are working on and what programs and webinars and things that they’re doing. But I know not everyone is like me and not everyone welcomes those Facebook ads but I was actually really excited to see what other people were doing again and what’s working in Facebook ads again and I would say I’m happy that I’m seeing the Facebook ads again. And I know some people might think you’re crazy. I totally can relate to that but I do like to learn from what other people are doing so it’s been fun to see all the ads again in my feed.
R: Oh, I totally agree with you and I would think that a lot of entrepreneurs that have any kind of marketing in their business enjoy the Facebook ads. Sometimes they could be — sometimes when you like go to Amazon and you just look up something and then all of a sudden it’s in your face for weeks. It’s like oh come on.
R: You feel it’s creepy. But I love looking at Facebook ads. I love watching the comments and what happens and if it’s a video you don’t — you get to see how many people watched the video but who is — maybe a lack of comments and how is this converting and — because there’s no comments does it means it’s converting or not converting. It’s really kind of — I agree with you. I think it’s fun.
R: And then people, whether they respond to negative comments or not. That’s always interesting to see. How they respond to that kind of stuff. Shopify. You’ve got something big coming up with Shopify, right?
A: I do. Yes. So it’s been really interesting because I’ve had two E commerce websites and it was always a huge decision when it came to what platform should I choose. I know if you’re selling information or if you’re a coach, it’s pretty easy. You just go with Word Press, right? And you still have to make decisions like what theme to use or what plug-ins and all of that. But when it comes to E commerce there are so many different platforms out there that it can be overwhelming. And you could also use Word Press with plug-ins to run an E commerce website. So I’ve done a ton of research into the different shopping cart platforms and what they offer and the pros and cons. I even wrote a huge blog post comparing 25 different shopping cart platforms and the reason this is important to me is because my audience are E commerce entrepreneurs. They need to know what shopping cart to use and I feel like Shopify — one of the main reasons why they weren’t my number one recommendation a few years ago is because they were charging a transaction fee. And I feel like if you’re a small entrepreneur, if you’re barely making any sales it’s hard to have to give up a percentage of your sales and when you’re already paying merchant fees and credit card fees and all of that to have to pay to run your shopping cart was not something that I was crazy about. So I always told people I love Shopify. Their features are awesome. But what I’m not crazy about is their transaction fee. And recently I just found out that they removed their transaction fee. They still have the credit card fee because they — you can process your payment through them so they still have a credit card fee but anyone — everyone has that credit card fee. But they took away they per transaction fee. So I am now even more in love with Shopify. I think what they’re doing is really, really amazing and just the features that they are putting out there. They recently just announced that if you have a shopping cart platform you can start promoting — or not promoting. You can start posting buyable pins on Pinterest which basically you can post your products to Pinterest and in addition to the pin it button, it now has a buy now button. So you can check out and buy a product directly through Pinterest if you have Shopify. So this is something that no other shopping cart out there is doing right now and I just feel like they really are ahead of the curve when it comes to innovating — innovative and design and really looking at what it is that entrepreneurs — specifically E commerce entrepreneurs need to have a successful online store and business. So I think they’re slowly becoming my number one favorite shopping cart platform.
R: That’s a pretty big thing that they offer.
A: Yes, yes. It’s amazing.
R: That’s amazing. That’s amazing. That makes a big difference. Let’s talk about what your ideal client looks like.
A: Yeah. So my ideal client is someone — oftentimes they’re women and they’re moms but I work with a lot of men as well. But I love to work with entrepreneurs that have a great idea for a product. And some of their products are handmade whether it’s jewelry or quilts or something like that. And some of their products are made overseas in China or in the USA. But I am really passionate about working with entrepreneurs that have a really great product with really great branding that fills a need that — and that is unique. So I work with entrepreneurs that have started their E commerce store. Some of them are about to start. But my — what I’m really passionate about is helping them drive more traffic to their online store by getting their products featured in magazines and in the media and I know that’s a really specific niche. And I start out much broader. Well, I actually start out really narrow just working with T shirt entrepreneurs and helping them launch their online T shirt shop and sell to stores and get in magazines. And then I expand it to working with any type of product based entrepreneur. And I was teaching them how to use social media, how to get in stores, how to sell more on their website, how to get publicity, how to use Pinterest and all of these things and lately I decided to go back and narrow it down. So now I’m working with entrepreneurs that have a product but I’m specifically excited about helping them to get publicity by getting their products featured in magazines and in blogs so they could get more traffic to their website and increase their online sales. So that is my ideal client and I love — I’m such a sucker for really awesome branding so I just really love good branding and I get so excited about working with entrepreneurs who are really clear on who their customer is and have a really good branding strategy behind reaching their customers.
R: PR and media is huge. It’s really difficult today to get your stuff out there and yet it’s easy in the same breadth.
R: I think that if you don’t know what you’re doing, it’s hard. Which is why there’s people like you that make it easier for us. Why would somebody need to hire your for their business. What difference does it make and where can it take them from where they are now to where they could possibly go?
A: Yeah. One of the things that I hear all the time for entrepreneurs who are ready to do their PR — they say I have a great product, I want to get it out there. But I don’t really know how the whole process works. I don’t know who to contact. I don’t know what to say. I don’t really know what they’re looking for at any one particular time. And the reason why I do what I do is because I am passionate about saving people time and money so what I do with my PR services is that I reach out to all of the magazine editors that I have relationship with or that I know and even magazine editors that I don’t know and I email them and I say hey. I’m reaching out from Get Media Happy which is the name of my — this particular product that I’m talking about and we have a ton of entrepreneurs that are ready to get their brands out there and get their brands seen and I know you’re looking for products to feature in your next issue so I’d love to know what kind of products you’re looking for and what your deadline is and I would love to share that with my members. So magazine editors will write back to me and they’ll say oh, what a great service. I’m really looking for beauty products that are gluten free or I’m looking for a blue bracelet for my next cover shoot or I’m looking for a really colorful, organic, cotton T shirt for boys that are between four and 11 for a feature that I’m doing. So they tell me so specific what it is that they’re looking for and then in turn — or I take that and I share it with members of my program so they get access to the name of the editor, their email address, they get to know what their deadline is and specifically what they’re looking for. So it really takes all of the guesswork out of PR because if let’s say you want to do your own PR and you’re looking at an editorial calendar and let’s say you know that a magazine is now working on their beauty issue; you don’t necessarily know specifically what kind of beauty products they’re looking for. So I help entrepreneurs to — or I take away all of that time they have to spend doing research and I tell them here’s who to pitch, here’s what to say, here’s when you need to pitch it by and go. So it really empowers entrepreneurs to do their own PR and to cut out all of that time that they would otherwise spend on doing all the research to find out themes and deadlines and all of the other things that go into PR. So I make it a lot easier and a lot quicker for them to get results.
R: That’s a pretty powerful product you have there.
R: That is awesome. So one of the things that you’re doing over the summer — you have three kids at home.
A: I do.
R: And you’re rebranding your whole business.
A: I am. Yes.
R: You’re a crazy woman. What’s the biggest struggle as an entrepreneurial mom for you? There’s always a moment with an entrepreneurial mom when something seems to be going all wrong and you have to make a shift and make some changes. What was that for you in your business and as a mom?
A: Yeah. So for me it was — when I started my first fulltime business when I was about to give birth to my son — it was about a month before. So I feel like I don’t really know entrepreneurship without being a parent at the same time. So in some ways that’s good. In some ways maybe not so good but I remember when I was first working and my son was really young. He would take naps, he would sleep all day and I was able to still focus on my work and work from home. but as soon as he started to become more aware, he started to walk around, he started to ask for my time and say play with me or all of those things that kids want from us as parents; I started realizing that I was having a really hard time working from home and being present with my son and I — I’m lucky enough and I know not everyone in the situation — but I’m lucky enough that my husband has a really flexible schedule and he teaches theater at a university so he has summers off, he has — he teaches maybe one or two classes a semester so he can go pick up the kids from school, drop them off, make their lunches, be with them in the summer when I need to work. But I still realize one of the hardest things is trying to work from home when my kids are home as well because all they want is my time. They want to play with me, they want me to do stuff with them and run around with them and I realized for me that it’s really important that when — that I don’t feel guilty because — and I know a lot of moms and parents could relate but when you’re trying to get something done and your child is tugging at you and saying mommy, mommy play with me or let me show you this and you say oh I’ve just got to get this email out. It’s just not a good situation and I know my kids were frustrated because I was present but I wasn’t really present. I was frustrated because I couldn’t focus a 100 percent so I learned that for me, I can only work when my kids are out of the house which means that — when they’re in school or when my husband takes them out somewhere and I really try not to work at all when they’re at home and give them my full attention. So for me, when they come home from school, my workday ends. Like I — even if I have stuff to do, I’m not going to go get it done because I want to be present with my kids. But now that summer’s here and I have an office at home and we decided to not do any summer camps and keep the kids home and spend time with them; it’s been challenging because I still have so much stuff to do and they’re home watching me do it. So now I have my own dedicated workspace where I can close the door. They know that I have to work in the morning and my husband usually takes them out. They’re doing swimming lessons now and he brings them back and all of that. but I’ve made it a point to set work hours and I know that I work in the mornings then we have lunch and then I’m pretty much done with my work unless I need to get something done. So for example, today I’m doing a webinar after lunch. So for that, I let them know in advance that I have to work and that I’ll be back with them afterwards. But it still is a bit frustrating because I know I need more time to work and I also want to spend more time with them because they’re home during the summer and we specifically decided to not do like any full day summer camps so we can spend more time with them but yeah. It’s still — I don’t feel as guilty as I used to because I’m much better at separating my time and not trying to do both at the same time. I don’t really know how parents do it when their kids are there and they’re still trying to work. I just find that so just frustrating for everyone because the kids want to spend time with you and you want to get your work done. So I am much better at making sure that if I am working then my kids are not in the room with me and my husband is fully present with them at the time. But I know not everyone has a partner who has summers off like I do. So I do know that I am really lucky in that respect and I’m really grateful and yeah. So that’s been I think my biggest struggle as a parent is all of that guilt that you feel whether it’s guilt because you’re not focused on your business enough or because you’re not focused on your kids enough. And in the past I’ve done rebrandings myself and I have tried to do it all but now I hired someone to write my copy, someone to do my rebranding so I am not — I don’t have to do it all and I think part of my journey has been letting go and letting other people do the work and help me out.
R: Congratulations. I think that’s pretty awesome. Have you found that you actually are getting better work done because of delegating it out to other people and trusting that it’s going to be good?
A: Yeah, absolutely. And I feel like there have been times when it didn’t go so well and I realized that it’s because of me and not because of them and it’s because I didn’t take enough time training them or explaining to them or really letting them know what my goal was with what I was asking them to do. So I find that the more time I invest in training and communicating with whoever it is that I’ve hired to help me the more successful it is. But it did take a while to learn how to let go and let other people have my passwords and have access to my backend of my Word Press site and my email provider and all of that. But yeah. I find that the more I delegate and the more of a team that I build around me, the easier it is for me to grow my business.
R: Amen. Amen. There’s only one of you so you can only grow it so much, right?
A: Yes, exactly.
R: It’s one of those big lessons moms have to learn to let go of control. Control, control.
R: Well, thank you so much Andrea for being on the show. If you’d like to get connected to some of my amazing guests like Andrea and other mompreneurs who understand what it takes to build a business and be a mom, head on over to motivatingothermoms.com and sign up for my newsletter. I will send you a link to add you into my private Facebook community created especially for mompreneurs like you. My desire is that you take one of the things you learned or were reminded of today and apply it to your business or life. I know that a small change can make a big difference and I am committed to bringing you one new story a week to inspire you, motivate you, help you not feel so alone in your mompreneur journey and leaving you saying I can do this. Thank you Andrea for helping us feel like we can do this.
A: Oh, thanks so much Rosemary for having me on. It’s been fun.
Woman: All right mompreneurs. This episode of motivating other moms has come to an end. Are you feeling inspired? Visit motivatingothermoms.com for more wonderful episodes and be sure to join our mailing list to get great free bonuses to keep your life and business moving forward. We’ll see you next time on motivating other moms.
Key Takeaways[00:01:25] Andreea and Rosemary discuss Creative Live
[00:05:06] How Creative Live has affected her business
[00:09:27] Andreea shares the biggest lesson she learned
[00:12:26] Andreea speaks about the feeling of accomplishment
[00:15:08] Andreea and Rosemary talk about the powerful fear of success
[00:18:16] Why Andreea was afraid of “showing off”
[00:21:36] Andreea shares about her t-shirt business
[00:23:22] How Andreea deals with negative feedback
[00:24:40] Rosemary asks Andreea about Facebook ads and promotions
[00:28:00] Andreea talks about Facebook ads targeted at certain pages
[00:32:14] The pros and cons of Shopify
[00:34:57] Andreea describes her ideal client
[00:37:27] Andreea talks about her business
[00:40:32] How Andreea dealt with being a working mom
[00:45:41] Andreea and Rosemary discuss delegating
Mentioned in This Episode
In this report you’ll discover 5 tips you can begin implementing and practicing right away to be on your way to creating a more predictable flow in your family and life.