M.O.M. Radio – EP #39 – Julie Cole of Mabel’s Labels.
In a world full of start up businesses, how did Julie Cole of Mabel’s Labels and her partner grow from a basement startup to an award winning celebrity endorsed international phenomenon? Listen in as Rosemary Nickel of Motivating other Moms and Julie talk about word of mouth marketing, branding, family, homework, autism, the Today Show, partnerships, contracts, failure, and so much more!!
Julie is the co-founding VP, a mother of six, and is well known amongst mompreneurs. Julie has done numerous speaking engagements as well as many TV appearances, including the Today Show. She runs Mabel’s Labels with her co-founding sister, sister-in-law and Aunt. Talk about keeping it in the family! If you’ve ever wanted to start your own business (or know what it’s really like to be in business with your family) then this is a must listen show for you.
Main Questions Asked
– What is the biggest takeaway from your Today Show experience?
– Were you a big scrap booker? What made you think ‘labels?’
– How did you find your product and what was the background work?
– What was your biggest conflict with your co-founding partners and how did you resolve it?
– Where did you get the name?
– Are there any self-help or communication courses you have done?
– Mom’s will often invest in their kids but not themselves, why don’t we value ourselves?
– How do you take time for yourself and what things do you do for yourself?
– What made you decide to be a ‘results only’ work environment?
– Do you block out days to do things? How do you manage your responsibilities?
– How has your ‘pick your brain day’ helped you?
– Speak about being ‘picky’ in how you choose which networking and events to attend
– How much have you used your intuition and your gut in your business?
– How hard was it to allow yourselves to fail (and fail often) at the beginning?
– Talk about being a Mom of six kids and your experience with autism
– What can you say to a parent of autistic kids?
Key Lessons Learned
– Moms really trust word-of-mouth, relatability and community
– Moms want to feel connected to their brands and that they are not nameless & faceless
– Social media has opened up word of mouth marketing for Moms like never before
– Moms make the major purchasing decision for the family & go to their personal influencers for advice
Starting a Business & Partnerships
– Starting a business can be overwhelming & you need to have a high tolerance for risk
– Starting a business with others in a partnership means you can ‘divide and conquer’
– When starting a partnership, you need to know ‘who you are getting into bed with’
– Get your shareholder agreement in place before you start ‘while you are still friends’
– Be aware of micromanaging partnerships and trust as it can set up a culture of negativity
– When you leave the boardroom you have to leave your personal ‘stuff’ in there
– Peer mentoring is helpful, as are business coaches when you need help, it is investing in yourself
Results Only Work Environment
– A ‘results only’ work environment is goal focused rather than just filling in hours
– Productivity Management Tip for generosity without being a time suck – every 6 weeks schedule a half-day at a coffee shop and book people in for a 40 minute ‘pick my brain session.’
– When the person is intertwined with the plan its fantastic as the consumers feel connected to the brand and business e.g. Martha Stewart
– People like buying from someone they know, like, and trust
Time Management & Inspiration
– Make a check list of what an event needs to fulfill for you and your business in order for you to attend (is it worth taking time away from your business and family)
– You need to take time to get inspired sometimes (don’t feel ‘dead’ inside your own business.)
– Conduct a project autopsy: what went well? What would be even better if? What went wrong?
– It’s difficult hiring managers and letting them learn and make mistakes without micromanaging
– If you’re not sure what to say to a Mom who’s child has autism you can always ask them to suggest the best resources and offer to learn more
– The best thing you can do for a child with Autism is to invite and include them to playdates and parties (A simple gesture will make a difference much bigger than you will ever know in both the parent and child’s life)
<a href=”http://ctt.ec/T2j72″><img src=”http://clicktotweet.com/img/tweet-graphic-1.png” alt=”Tweet: From a basement to award winning international biz @JulieCole of @mabelhood #mompreneur http://ctt.ec/T2j72+ via @motivatingmoms ” /></a>